Friska Natalia, S.Kom., M.T., Ph.D.
March 29, 2021
Drs. Asep Sutresna, MA
June 13, 2025
Dr. Arsa Widitiarsa Utoyo., M.Sn
| Study Program | Communication Science |
| Faculty | Communication Science |
| Educational Background |
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| Expertise | Multimedia, Visual Communication, and Social Media |
| Title | Lecturer |
| [email protected] |
Dr. Arsa Widitiarsa Utoyo is a lecturer and practitioner in the fields of strategic communication and visual communication at Universitas Multimedia Nusantara. He has extensive experience as an educator across various universities and as a professional in the multimedia and design industries. He holds a Doctorate in Communication from Universitas Sahid Jakarta and a Master of Arts from the Jakarta Institute of the Arts.
In addition to teaching, Dr. Arsa is actively engaged in research focused on artificial intelligence in communication, digital media, and visual design. He frequently speaks at national and international conferences and has published numerous academic journals indexed by SINTA and Scopus, as well as scholarly books. Beyond academia, he is involved in a range of creative projects, including animation, corporate design, and social media management in both the private and public sectors.
- Utoyo, A.W. (2023). Media sosial, uang dan politik: Studi Kasus Dana Kampanye dalam Siklus Pemilihan Presiden Indonesia 2019. Mahardika Adiwidya.
- Utoyo, A.W., Putranto, A., Setiawan, K., & Fakta, G. (2023). The Application of the New Media: A Review on Learning Media in VUCA Era. Proceedings of the Open Society Conference, Universitas Terbuka.
- Utoyo, A.W. (2023). The Role of Visual Communication as Tourism Identity. Jurnal Manajemen Informasi dan Hubungan Masyarakat, 5(2), Universitas Tarumanagara.
- Utoyo, A.W. (2024). Melampaui Mata: Peran Penting Komunikasi Visual dalam Keputusan Konsumen. Penerbit Salemba.
- Utoyo, A.W. (2024). Media Informasi dan Edukasi Keuangan Digital di Indonesia dengan Menggunakan Media Aplikasi. BMP Bookstore.
- Utoyo, A.W. (2025). Exploring the Multidimensional Sustainability of Advertising Agencies in Emerging Economies: A Case Study of Jakarta, the Capital City of Indonesia. Pertanika Conference Proceedings.
