Dr. Anne Nurfarina, S.Sn., M.Sn
January 4, 2026
Cendera Rizky Anugrah Bangun, S.Sos. M.Si.
November 4, 2020
Purnamaningsih, S.E., M.S.M
| Study Program | Management |
| Faculty | Business |
| Educational Background |
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| Expertise | Marketing |
| Titile | Head of Business Department |
| [email protected] |
Sebelas Maret University (UNS) and the University of Indonesia both award Purnamaningsih a Bachelor of Management and a Masters in Marketing, respectively (UI). He lectures in marketing at Multimedia Nusantara University, covering topics such integrated marketing communications, consumer behavior, and marketing management. Additionally, he holds branding credentials from BNSP with a focus on marketing as well as a professional professor certificate from the Indonesian government. He has written and co-written papers for national and international journals as a researcher. His areas of interest in study include consumer behavior, technological adoption, and marketing communications. The Indonesian government and universities have awarded him research funds.
- Purnamaningsih (2009) Analisis Pengaruh Persepsi Kualitas Pengajaran Terhadap Loyalitas Mahasiwa
- Purnamaningsih, Cherylin Amorina (2012) Analisis Pengaruh Persepsi Kualitas dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen Melalui Variabel Persepsi Nilai, Kepuasan dan Preferensi Merek (Suatu Studi Pada Konsumen Merek Zara Jakarta)
- Purnamaningsih, S.E., M.S.M., C.B.O.(2020).Analisis Pengaruh Ubiquity, Personalization, Dan Informativeness Terhadap Usefulness Dan Implikasinya Terhadap Stickiness Of Mobile Application Telaah Pada Pengguna Music Streaming Application, Nasional terakreditasi
- Purnamaningsih, S.E., M.S.M., C.B.O.(2020).The Role of Parasocial Interaction on Consumers” Intention to Purchase Beauty Product, International
- Purnamaningsih, S.E., M.S.M., C.B.O.(2019).Behaviroal Intention towards Application-Based Short Distance Delivery Services Adoption in Indonesia, International
- Purnamaningsih, S.E., M.S.M., C.B.O.(2019).Factor Affecting Post-Adoption in a Music Streaming Application For Young Adult, International
- Purnamaningsih, S.E., M.S.M., C.B.O.(2019).A study of Curtailment Behavior in The Context of University Students in Indonesia: The Role of Values and Norms, International
- Purnamaningsih, S.E., M.S.M., C.B.O.(2018).Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service, Nasional terakreditasi
- Purnamaningsih, S.E., M.S.M., C.B.O.(2018).Analisis pengaruh performance expectancy, effort expectancy dan price value terhadap Behavioral Intention. Telaah pada onlineshop pengguna application based short distance delivery service di area Jabodetabok, Nasional
- Purnamaningsih, S.E., M.S.M., C.B.O.(2017).The Effect of utilitarian cool dimension and functional cool dimension of a brand on consumer brand trust and its implication to visual eWOM: A study of Jakarta’s Hipster, International
