The Launch of UMN and Burson Indonesia Collaboration

Group photo of the UMN & Burson Indonesia teams. (Doc. UMN)

Tangerang, (05/02/2026) – The UMN Career Development Center (CDC) has launched a recruitment collaboration with Burson Indonesia. The collaboration between UMN and Burson Indonesia will focus on student career and academic programs, including recruitment, curriculum matching, and other academic activities across UMN’s four faculties.

Previously, UMN had conducted an industry visit to Burson Indonesia and discussed opportunities for collaboration. Through this collaboration, UMN hopes to gain broader access to various career opportunities while meeting the needs of an ever-evolving industry.

“Collaboration with the industry is part of UMN’s commitment to expand its network continuously. The collaboration with Burson Indonesia will lead to the recruitment of students for internships and full-time positions. In addition, Burson Indonesia can also participate in various career programs at UMN, such as career days and campus hiring,”  Dr. Ika Yanuarti, S.E., M.S.F, CSA., Vice Rector for Student Affairs, said.

Ika emphasized that the collaboration with Burson Indonesia is an effort to continue developing students’ soft and hard skills. Of course, it is also to continue developing and implementing UMN’s 5C values (Caring, Credible, Competent, Competitive, & Customer Delight) in the world of work.

“In addition to career activities for students, this collaboration also leads to the development of the learning curriculum at UMN for four faculties, so that UMN continues to keep up with industry developments through guest lectures and curriculum matching activities. Through this program, we hope to continue to meet industry needs and increase student absorption in the industry,” she added.

Ika hopes that this inauguration will strengthen the relationship between UMN and Burson Indonesia, and, of course, that UMN can continue to work with the industry and keep up with developments in the world of work.

“We ourselves have previously accepted several UMN students to work at Burson Indonesia, as well as held several guest lectures at UMN. With the start of this collaboration, it is hoped that the relationship between UMN and Burson Indonesia can become more active and accommodate the careers of UMN students,” Sofrida Saraswati, Head of People & Culture at Burson Indonesia, said.

For Sofrida, Burson Indonesia focuses not only on public relations agencies but also on software development, Artificial Intelligence (AI), and creative teams. Of course, with this collaboration, Sofrida is open to other faculties at UMN.

“I hope that the relationship between UMN and Burson Indonesia can be sustainable. We want to continue to attract young people with high enthusiasm. I am sure that in the future there will be more programs that can be carried out together with UMN,” Sofrida concluded.

By Rachel Tiffany | UMN News Service

English translation by Levina Chrestella Theodora

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